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Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Month

January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007

Authors: Matthieu Jolly, Laurent Battais

Company: MarketingScan

February 19, 2007

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January

1947

April

2024

You searched for: "*"

Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007

Authors: Matthieu Jolly, Laurent Battais

Company: MarketingScan

February 19, 2007

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